|
The
United States military arguably operates the most robust
telecommunications system in the world – it’s
unsurpassed in everything from piloting unmanned
aircraft to coordinating combined-arms assaults upon the
enemy. But
when it comes to doing something seemingly simple, like
setting up Internet cafes for the troops in Iraq,
sometimes it has to call in the civilians.
The
Middle
East
has been a growth market for
Vienna-based Tachyon Networks, a provider of broadband
satellite connections. Off-duty soldiers can’t get
enough of the Internet. They love surfing the Web,
swapping e-mail with loved ones and posting photos on
their military unit websites. Tachyon provides portable,
generator-sized routers and satellite dishes capable of delivering high-bandwidth service via
satellite; military units can lug them wherever they go.
“They’re great for morale.
These things are running at full T-1 speed,
twenty-four/seven,” says David Dague, vice
president-strategic marketing. “The Internet cafes
have lines out the door. … We get requests every week
from a battalion parked next to another battalion
that’s got one of our units, and they want one, too.
… We’re pushing 200 over there.”
Business is good these days for
Tachyon, which has solved a problem that has bedeviled
the major satellite companies: how to establish
high-quality, high-bandwidth Internet connections via
satellites. For a variety of technical reasons, Internet
protocol and satellites don’t play well together. By
devising ingenious ways to work around the problems,
Tachyon now finds itself in the enviable position of
having no effective competitors -- and it’s racing to
make the most of it.
Tachyon sells its broadband
service not only to Internet cafes in war zones, but to
any outfit – offshore oil rigs, railroad switching
yards, Third World factories, emergency response teams
– that requires high-speed Internet access far from
land-line connections. It’s a niche market, but in the
multibillion-dollar market for telecommunications
services, it’s a very
big niche. The company has plenty of room to grow.
Tachyon was founded in 1997 by a
group of satellite,
Internet, and data networking engineers who shared the
vision of delivering broadband Internet by satellite.
TCP-IP, the technology that breaks communications into
discrete packets of information, ships them via land or
wireless connections, and reassembles them at their
destination, was not designed with the challenges of
satellite communications in mind, Dague explains.
Fluctuations in the atmosphere create a lot of
“noise" that disrupts Internet packets, while the
44,000-mile round trip -- to the satellite, back to
earth, and back the other way -- creates a half-second
time lag, known as “latency,” that plays havoc with
TCP-IP’s method for confirming that the packets have
been delivered.
Those problems are compounded by
customer demands for secure transmission of information.
Encryption technologies make the packets bigger and more
cumbersome, magnifying the atmospheric and latency
issues by a factor of three or four. Bottom line: Top
data-transmission speeds over a satellite aren’t much
better than those of a consumer telephone connection.
Tachyon’s founders bypassed
these problems with a set of clever fixes. They devised
signal-processing technologies that coutered the vagaries
of atmospheric conditions. They created their own proxy Internet protocol that eliminated the
effects of latency. And they invented techniques for
accelerating the transmission of encrypted traffic. Then
they bundled the technologies and branded it as their
“T Force” satellite broadband “performance
optimizer.”
T-Force provides 99.9 percent
reliability, Dague asserts – a hair less than a
terrestrial connection but far better than any other
broadband satellite service. Indeed, Tachyon is so confident of
its ability to deliver fast, reliable connections that
it is the only satellite service provider willing to
offer a service guarantee.
Tachyon has identified three main
markets for T-Force. The first is serving remote
locations beyond the reach of land-based, fiber-optic
cable. Many multinational corporations have
manufacturing facilities in Third
World
countries where the terrestrial
telecommunications infrastructure does not exist. But no
one can function in a globally integrated supply chain
anymore without access to high-speed Internet connections. In
cases like these, Tachyon offers the best available
solution.
A second market is serving temporary
locations that may be located near land lines but it
isn’t worth the trouble to dig a trench, lay the cable
and complete the connection. Typical customers might be
construction sites in the middle of nowhere, teams
fighting forest fires in the wilderness, or companies
providing services at remote client sites for only a
couple of weeks out of the year.
A third market, more prominent
since 9/11, is emergency backup. In April 2003, a flood knocked out the land-line
connection to a CSX Corp. switching yard in Tennessee.
The railroad, which coincidentally had just entered into
conversations with Tachyon, called for help. Tachyon
delivered the goods and had the facility up and running
within a day and a half. CSX Corp. has since purchased
more than 100 of the Tachyon units as back-up at
switching facilities around the country.
Dague also cites the instance of
an Alcoa facility in the
Midwest
that lost its land-line service when a backhoe in a
nearby construction project accidentally cut the cable.
Fortunately, Alcoa had a Tachyon back-up system in
place, which kicked in within a half second. The company
didn’t even realize it had lost the land-line
connection until someone at Tachyon told them, Dague
boasts. The nice thing about satellites, he adds:
“There are no backhoes in space.”
A survivor of the dot.com bust,
Tachyon finally finds itself in fast-growth mode. Management's
decision to move from San
Diego, Calif.,
where the company was founded, to Northern
Virginia
last year was critical to
managing the company’s accelerating growth. Northern
Virginia is a larger telecom hub than Southern
California. There’s
a larger pool of telecom talent to draw from, more
potential investors and more potential partners. As an
example of the kind of opportunities that open up in
Northern Virginia, Dague cites the negotiation of a strategic partnership
with MCI, based in neighboring
Loudoun
County,
in which Tachyon will provide the telecom giant a
privately branded broadband-satellite solution.
Although Tachyon maintains its
primary satellite gateway in
San Diego,
it also has built a backup gateway in Northern
Virginia. “If an earthquake hits San
Diego,” Dague says,
“we’re not going to go down.”
With headlines fanning the fears
of domestic terrorism, Tachyon is pushing the back-up
angle hard. Government, surprisingly enough, is a hard
sell, but businesses understand the value of business
continuity. They regard Tachyon’s back-up units, which
cost only $3,000 to set up and a couple hundred dollars
a month to maintain, as insurance. Chemical
manufacturers, power plants, nuclear generation
facilities, missile silos… to Tachyon, they all look
like potential customers.
Looking down the road, Dague sees
new markets in developing satellite-based broadband
services for mobile customers. “Picture a dish that
follows a satellite as it moves. That’s coming. That
will give you a T-1 on a train, or a plane, or a Humvee.”
The U.S. Coast Guard relies upon Tachyon when its ships
come in to dock in Norfolk.
The next logical step is to extend the capability when
the ships are at sea.
Tachyon also wants to expand the
geographic scope of its coverage. Currently, the company
leases satellite capacity that allows it to serve North America,
Europe, northern
Africa
and the Middle East.
Eventually, management expects, the company will blanket
the globe. The possibilities are boundless. But even
with a customer roster of more than 300 and positive
cash flow, Tachyon’s 70 employees can’t pursue every
opportunity.
Senior management is keenly aware
that success has killed a lot of fast-growth companies.
One of Tachyon's great strengths is the loyalty of its
customers. Maintaining the quality of its service is
imperative. Says Dague: “We have a keen eye on that
right now.”
-- August 11, 2004
|